After a dip in the 2nd quarter of this year– April – June 2021, marketing volumes on television rose 11% in July – September 2021, according to the information launched by AdEx India, a department of TAM Media Research. As per the information, tally of classifications, marketers and brand names increased by 6%, 12% and 12%, respectively throughout Q3’21 compared to Q2’21.
Interestingly, MIlk Beverages and Toilet Soaps became the most marketed classifications with 4.1% shar, each, of the overall pie. On the other hand, Ecom-Media/Ent./Social Media, Shampoo and Tooth Pastes likewise taped a slide down in their ranks. Categories Ecom-Education, Chocolates and Tea were the brand-new entrants in Top 10 list of Jul-Sep’21.
Hindustan Unilever continued to reign over the television marketing area as the FMCG business represented 14% share of the overall television advertisement volumes. HUL was followed by Reckitt Benckiser with 11% share of advertisement volumes. Brooke Bond Lipton India, Cadburys India and Godrej Consumer Products declared the 3rd, 4th and the 5th position with 2.5%, 2.3% and 1.8% share, respectively. As per the information, the leading 10 marketers in the 3rd quarter of the year represented almost 41% share of television advertisement volumes.
With over 415 brand-new classifications, more than 4,130 brand-new marketers and over 6,320 brand-new brand names showed up on the television advertisement area in Q3. Dettol Toilet Soaps, Horlicks, Amazon.in, Lizol, Dettol Antiseptic Liquid became the leading 5 brand-new classifications. Of this, 5 brand names from Reckitt Benckiser contributed 6% share of Ad Volumes together throughout Jul-Sep’21.
Interestingly, in Jul-Sep’21, News category topped with 28% of advertisement volumes carefully followed by basic home entertainment channels (GEC) with nearly exact same share. Except Movies category, All the Top 4 categories signed up a development in advertisement volumes throughout Jul-Sep’21 over Jul-Sep’20
with music category seeing the greatest development of 44%. Furthermore, Feature Films was the most favored program category in Jul-Sep’21 to promote brand names on Television.
Read Also: How both online and offline channels have actually assisted business to drive sales to pre-pandemic levels throughout the joyful season
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