Artist name: Amber Vittoria
Location: Los Angeles
Date minted initially NFT: March 1, 2021
Which blockchains? Ethereum, Tezos
Bio:
Before she even turned 30, Amber Vittoria had actually made a substantial splash in the standard art world with gigs with Gucci, Google, Adidas, Victoria’s Secret, Apple, L’Oréal Paris, Meta, Snapchat, VaynerMedia and The New York Times,
Hailing from New York City today living in Los Angeles, Vittoria studied graphic style at Boston University’s College of Fine Arts.
“I think I always knew I wanted to be a fine artist and work for myself at one point but knew that graphic design would help me get there,” she states.
Vittoria is likewise the author of a current book about poetry, painting and womanhood called These Are My Big Girl Pants, and her numerous innovative skills saw her mentioned on Forbes 30 Under 30 — Art & Style in 2020.
She just minted her initially NFT on March 1, 2021, after learning more about them through her spouse and a few of his pals. “I remember thinking this is so difficult to mint. It’s $500!” she states.
With numerous collections now on Ethereum and a cooperation on Tezos, Vittoria is assisting lay the course for standard artists transitioning into NFT land. Vittoria has actually teamed up on NFT collections, consisting of The Hundreds, World of Women and Some Place, along with a current partnership with significant NFT podcast host, Carly Reilly through the job “Overpriced Gin.” She was likewise designated MoonPay’s inaugural artist in house, a program supporting emerging female, non-binary and underrepresented artists in the NFT area. Her work has actually notched up 1,350 ETH in secondary sales on OpenSea alone, although Vittoria’s royalty is just 10% of that.
She states the standard art world has actually been reluctant to completely accept NFTs.
“Folks that are hesitant about NFTs, I think, are just so used to the status quo on how art lives within our world and within our society, and change sometimes can be scary. But I think, in this case, the transparency that the blockchain adds to the world of art, I think, is a good thing long term.”
Notable sales:
From left: “Understanding Our Dreams” cost 30 ETH ($40,857 at the time) on Oct. 4, 2022.
“The End Of The Beginning” cost 10 ETH ($39,397) on Sept. 3, 2021.
“Why Yes I’m A Gemini” cost 5 ETH ($16,126) to the widely known NFT collector Pranksy on Aug. 29, 2021.
Influences:
She points out the modern British painter Jenny Saville and painter George Condo as significant impacts — “they both do figurative work, but the way that they apply paint to the canvas is something that’s really interesting to me.” She is likewise a fan of artist Georgia O’Keeffe, understood for her paintings of New York high-rise buildings and bigger flowers.
In the NFT world, she enjoys Claire Silver. “Her work is all with AI. I’ve been experimenting with AI myself, and it’s really fun. I have a little collection in a folder on my computer,” she states.
“In relation to some artists that have gone down the route of the larger profile picture collections with their artwork, I really like Sarah Baumann, who is the artist for ‘Women and Weapons.’ As well as Maliha Abidi, the artist for ‘Women Rise.’ Both have incredible styles, and I just really love how they bring representation to the space for women as a whole.”
Personal design:
Vittoria states her work has actually progressed for many years, beginning with metaphorical work. “The reason why I was drawn to drawing the female figure is because I really struggled to see myself in advertising and in fine art,” she states. “I wanted to make visual work that I could see myself in.”
But in time, her work grew more abstract, as the “topics I wanted to address within my work felt like they lived better outside of the human form.” Her work is now “full abstraction,” she states.
“The reason why I’ve leaned into keeping my work bold, colorful and abstract is because it allows people to see elements of themselves within that piece. I also usually pair a lot of these abstract works with poetry. Not everybody looks at abstract work all the time. Sometimes, it can be a little bit intimidating, so I always like to give people a jumping-off point with a poem that’s tethered to a painting.”
Her procedure:
“For client work, I usually start with a brief, but with personal work, which can be painted or digital, it starts with an idea jotted in a sketchbook,” she states.
“Depending on whether I’m painting traditionally or creating digitally, the process is a little different. With minting to the blockchain, I personally love using Manifold. It’s free for artists, and it’s very easy to use.”
“You can teach yourself how to create a contract, fill in the contract, and how to mint to the contract.”
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Which artist should we be focusing on?
“Terrell Jones. There’s something about his work that I resonate with. I feel like he’ll definitely be a name that gets floated around.”
How do you see the NFT area progressing?
Vittoria hopes collectors in the area find out a bit more perseverance and begin focusing more on the art and less on the short-term monetary video games.
“It’s interesting because NFTs can represent so many different things. Some are digital collectibles that people want to speculate on and flip in the short term,” she states. “As time goes on, there will be other types of subcategories for NFTs, whether it’s artwork like mine, rewards, redemptions or authenticity-type cards. I think, right now because it’s so new, it’s all kind of blended together.”
“There are folks that are collecting art for the very first time, which is so exciting, but they come from a background of speculation and flipping physical or digital objects.”
“Not financial advice, but if you increase your knowledge base and understand that in many instances, investing in art historically takes a long time to come to financial fruition, and it may not always do that. Patience is something that we can all have a little bit more of in this space.”
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