- China’s livestreaming star Austin Li Jiaqi – likewise referred to as the “Lipstick King” sold about $1.7 billion worth of goods in 12 hours.
- He was livestreaming for on Alibaba’s Taobao shopping platform to usher in China’s shopping season.
- Single’s Day on November 11 belongs to Black Friday in the United States.
There are still 3 more weeks to go China’s yearly mega shopping occasion on November 11, however among China’s leading livestreamers has actually currently sold some $1.7 billion worth of goods in a promo to usher in the occasion.
In a 12-hour-livestream on Wednesday beginning Alibaba’s Singles Day Shopping Festival on its Taobao app, Austin Li Jiaqi — extensively referred to as “Lipstick King” — moved 10.7 billion Chinese yuan ($1.7 billion) worth of items reported China’s Economic Daily paper. Alibaba does not usually launch sales numbers, however CED mentioned information from third-party information analysis business Hongren Dianji.
Products sold variety from Shiseido skin care to Apple’s AirPods, according to Bloomberg.
Li stated on his Weibo microblog account that he clocked 250 million views for the occasion.
Another leading livestreamer, Viya, moved about 8.3 billion Chinese yuan ($1.25 billion) worth of goods in her 14-hour marathon.
Participation sitewide was so passionate that Alibaba’s Taobao shopping app crashed briefly throughout the across the country pre-order occasion.
Despite the pandemic, China’s shopping platforms acquired record-breaking sales of $115 billion on Singles Day in 2015, far going beyond Amazon’s $4.8 billion in sales from 2020’s
through Cyber Monday.