Nykaa acquires home-grown skincare brand Dot & Key

The acquisition remains in line with the business’s technique to grow skincare classification

Beauty and style ecommerce platform Nykaa has actually obtained the Indian skincare brand Dot & Key. This is the very first D2C (direct to customer) charm brand obtained by Nykaa and following this financial investment by Nykaa, Dot & Key will sign up with Nykaa’s stable of owned brand names. Nykaa has actually brought Dot & Key into the household in time to serve the need for high quality skincare by Indian customers, Falguni Nayar, creator and CEO, Nykaa stated. “Dot & Key’s product range presents an exciting opportunity for Nykaa as it allows us to extend the brand’s reach to a larger landscape of consumers and enter the nutraceutical space as well. Dot & Key is a consumer centric brand with a growing base of consumers and a range of skincare solutions,” she included.

Founded by Kolkata-based Suyash Saraf and Anisha Saraf, Dot & Key is a brand-new age brand concentrated on offering services to skincare issues. It uses premium skincare items such as serums, deal with masks, toners and cleansers. The brand has actually just recently broadened into nutraceuticals under the brand ‘IKWI’, whose items are dermatologically checked and ruthlessness complimentary. Ernst & Young LLP was the unique consultant to Dot & Key on the offer. “We created a niche brand with Dot & Key, focused on making products based on consumer needs. Our passion to differentiate ourselves has inspired us to take an unconventional angle to skincare. Nykaa’s position in the beauty landscape in India and its resources will allow Dot & Key to grow further as a brand and scale to the next level,” Suyash Saraf, co-founder, Dot & Key, specified.

Nykaa was established in 2012 by Indian business owner Falguni Nayar and has actually become among India’s leading way of life focused customer innovations platforms. Since its launch, Nykaa has actually broadened its item classifications by presenting online platforms Nykaa Fashion and Nykaa Man. Delivering a thorough omnichannel ecommerce experience, Nykaa uses 4,078 brand names and over 3.1 million item SKUs through its site and mobile applications since August 31, 2021. The Nykaa Guarantee makes sure that items offered at Nykaa are 100% genuine and sourced straight from the brand or authorised merchants. Through interesting and instructional material, digital marketing, social networks impact, CRM methods, and the Nykaa Network community platform, Nykaa has actually developed a devoted community of countless charm and style lovers.

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